Marketing
Santoor challenges Lifebuoy for top spot in soap and personal care market
E-retail AdEx to surge 20–30% this festive season with Q-commerce driving momentum
PhysicsWallah to allocate Rs 710 crore for marketing from Rs 3,820 crore IPO
Media rights dipped, cash soared - the Rs 20,686-crore BCCI paradox
Nationwide BJP ‘choupals’ planned to explain GST reforms to citizens, traders
Haier signs multi-year partnerships with Liverpool FC and Paris Saint-Germain
Immersive ads go mainstream this festive season as brands embrace mixed reality