Marketing

JSW Paints to acquire up to 74.76% stake in Akzo Nobel India for Rs 8,986 crore

DS Group aims to make Pulse a Rs 1,000-crore brand by FY27

From billboards to boss levels: Brand integration in the gaming world

Vidya Balan joins Welspun as brand ambassador

DS Group’s Pulse Candy crosses Rs 750 crore in FY25 sales

Cheil X appoints Ankit Singh as National Strategy Director

Smoke Lab Vodka appoints Actimedia PR & Digital as communications partner

Tinder’s Anukool Kumar joins Match Group as Sr. Director, Regional Head, India & Middle East

Livpure scouts for social media agency

Mercedes-Benz appoints Brendon Sissing as VP, Sales and Marketing for India