Marketing

Brands built on transactional relationships are destined to become mere commodities: Sukhleen Aneja

Edelweiss Tokio Life Insurance rebrands to Edelweiss Life Insurance

Blending traditional and new-age marketing for brand success

Liqvd Asia promotes Monish Sanghavi, Sunil Gangras to join their Board of Directors

TIDL partners with Virat Kohli to enter Indian market

Stellantis India elevates Shailesh Hazela to CEO & MD

Sunder Foods & Dairy launches milk product brand Samooh; eyes state-wide presence in MP

Furthering women's representation in advertisements

Skechers signs footballer Sunil Chhetri as brand ambassador

Beyond reach - Tackling wasted media and digital measurement challenges