Marketing

Arvind appoints L&K Saatchi & Saatchi as marketing strategic partner

Good Glamm Group onboards Lauren Bloomer as President - International

Inclusive ads influence short-term consumer behaviour and forge long-term brand loyalty: Diageo’s Ruchira Jaitly

D&AD CEO Jo Jackson highlights three-step process for brands to grab attention and build engagement

Balanced focus on sales growth & brand building drives effective marketing in Asia-Pacific: WARC awards

Emgee Group appoints BigBrandTheory (BBT) as its branding agency

Duroflex appoints Ulas Vijay as CMO

Pond’s Skin Institute announces Kiara Advani as brand ambassador

Coty launches Adidas Sports Fragrances in India

Rajesh Chandiramani takes over as CEO and Director of Comviva