Edelweiss Tokio Life Insurance rebrands to Edelweiss Life Insurance

New Delhi: Edelweiss Tokio Life Insurance has rebranded as Edelweiss Life Insurance.

Sumit Rai, MD and CEO, Edelweiss Life Insurance, said, “The industry has transformed over last 3-4 years, steered by customers’ expectations from their preferred insurer in the digital era. Customers want a greater degree of trust, transparency, simplicity, innovative offerings, and ease of access. Guided by these values, we have strategically strengthened our ecosystem to elevate customer and distributor experience. We felt it was the right time for our brand to also embrace these values. We will uphold the promises made to our customers and stay committed to protecting their dreams and aspirations going forward.”   
 
This transformation undertaken over last 4 years reflects in the refreshed logo. The company has retained its brand positioning of ‘zindagi unlimited.’ 
 
“This is an important step in our business journey, one that will enhance our competitiveness in the marketplace. In case of any queries, we are available to assist our customers and partners,” Rai added.