Marketing
From flat summer to ‘second summer,’ adex warms across TV, digital and commerce
BMW puts an EV in every segment as marketing targets younger buyers
Anant Goenka to succeed Harsha Vardhan Agarwal as FICCI President-Elect for 2025–26
LOTTE India appoints Debabrata Mukherjee as MD for Havmor Ice Cream
Dentsu India appoints Rohit Potphode Managing Partner for Sports and Entmt
ABD Maestro rewrites alcobev playbook with 40-40-20 marketing split and a no-TV mantra
These Indian companies hand out weeklong Diwali breaks as a new employee perk
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