Tata Play introduces ad-free anime service, Anime Local

Delhi: Tata Play’s platform service portfolio has unveiled its latest addition – Anime Local. Anime Local on Tata Play, is an ad free service available to all Tata Play subscribers in three different languages - Hindi, Tamil and Malayalam. The service will also be available simultaneously on the Tata Play mobile app.

The service, priced at Rs.2 per day, will feature anime shows like Naruto, Sergeant Keroro, Ninjaboy Rantaro, Naruto Shippuden, Black Clover, Robotan, among many others.

Commenting on the launch of the niche programming service, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “The evolving preferences of our TV audiences have been the driving force behind the innovative programming we’ve envisioned for our platform services. Anime Local on Tata Play will be yet another jewel to our exhaustive offering. The palette for Anime content has been growing, and our new service will provide top notch content, to suit that growing appetite. We thank our partner Culver Max Entertainment for putting together this curation for us.”

Adding to the same, Leena Lele Dutta, Business Head – Sony YAY!, (CMEPL) commented, “In today's world, where innovation drives the evolution of entertainment, anime has emerged as a global sensation and is rapidly growing in India. To meet this growing enthusiasm, we are thrilled to launch 'Anime Local' with Tata Play, that aims to revolutionise the anime viewing experience for Indian fans."