/bmi/media/media_files/2025/09/08/bmi-logo-2025-09-08-15-15-00.jpg)
- Oct 07, 2025 11:01 IST
TRAI’s digital radio plan welcomed, but speed, pricing to decide success: Nisha Narayanan
Red FM Director and COO backs TRAI recommendations such as a single digital standard, simulcast operations and the identification of new spot frequencies in major cities. Read more...
- Oct 07, 2025 10:58 IST
MullenLowe Lintas is rewriting the full-service story; Can it revive the model?
For over a decade, the advertising industry has celebrated the rise of specialists. There were separate agencies for digital, influencer marketing, content, media, performance and reputation. The logic was clear: more expertise would bring more efficiency. Except, it didn’t. Read more...
- Oct 07, 2025 10:51 IST
Gen Z is buzzing, but why is the jewellery bazaar following their lead?
Gen Z may not be the core earning or spending segment yet, but their influence and digital engagement are guiding jewellery marketing and shaping long-term sales strategies. Read more...
- Oct 07, 2025 10:47 IST
Cable TV audit: TRAI extends deadline for auditor empanelment to Oct 10
The original Expression of Interest (EoI) for the "Empanelment of Auditors to carry out audit of Digital Addressable Systems" was issued by TRAI on August 26, 2025. Read more...
- Oct 07, 2025 09:40 IST
Zepto x Haldiram’s pit Kaju Katli against Soan Papdi in Mithai Wars 2025
Consumers get to vote for their favourite mithai this Diwali as four sweets compete for the title of India’s Favourite Mithai. Read more...
- Oct 07, 2025 09:33 IST
After Mastercard, American Express launches ‘Amex Ads’ commerce-media platform
Brands can now buy ads on AmexTravel.com and target consumers with first-party transaction and travel data; pilots with Marriott and Tumi beat benchmarks. Read more...
- Oct 07, 2025 09:29 IST
ChatGPT just became an app store: Spotify and Canva inside your chats
Spotify, Canva, Zillow and more now run natively in chat; developers can start building with a new Apps SDK, with submissions, a directory and monetisation to follow later this year. Read more...
- Oct 07, 2025 09:10 IST
US Supreme Court lets Google Play antitrust injunction take effect
Justices deny Google’s bid to pause Judge James Donato’s order. Google must open Android app distribution and payments, with the first changes due this month and others phased in through 2026. Read more...