Mindshare appoints Vinish Mathews as Chief Strategy Officer

Delhi: Mindshare, the media services company that is part of GroupM and WPP, announced the appointment of Vinish Mathews as the new Chief Strategy Officer. 

Mathews, a member of Mindshare for 12 years, previously served as Managing Director for Mindshare China and led Unilever India's Personal Care portfolio at Mindshare Fulcrum. 

Before this stint, Mathews was part of EssenceMediacom where he handled Google and led integrated media offerings for all of Google’s consumer apps and hardware.

His expertise spans various sectors, including technology, e-commerce, FMCG, automotive, tourism, and vision care. In his previous roles, Mathews focused on strategic brand management, full-funnel planning, revenue management, and client stewardship, helping brands create immersive consumer connections through media.

Amin Lakhani, CEO of Mindshare - South Asia, said, "Vinish’s addition to the Mindshare Leadership Board will undoubtedly shape our future-focused product offering. We’re certain that the wealth of experience he brings will help deliver exceptional work for our clients. We’re eager to partner with Vinish and accelerate the pace of our continued client successes."

Mathews expressed, "I look forward to joining the dynamic team at Mindshare. Being part of such a renowned organisation and driving innovative strategies to achieve meaningful results is truly inspiring. I’m eager to embark on this journey and contribute to our shared success."