Marketing

Will brand IPL lose its sheen post the ban on CSK and RR?

Localisation is key to successful rural marketing: Rajesh Radhakrishna, Vritti i-Media

Weber Shandwick appoints Rafi Khan as Executive Vice-President

WPP, Daily Mail & Snapchat jointly launch content marketing company, Truffle Pig

Videocon Telecom earmarks Rs 120 Crore for marketing

Use digital to create proprietary brand content, say marketers

How you calibrate your brand's globality is important: McCann Global CSO Suzanne Powers

I don't want to bracket ourselves as a coffee company, but an experience company: CCD's Bidisha Nagaraj

Warc Prize for Asian Strategy returns for its fifth year

Digital has become very important in the rural marketing mix: Ravindra Shahane