Insights
Greenwashing hurts brands more than it helps, new global study finds
IPL 2025 TV ad volumes dip 1.1%, despite 24% rise in advertisers: TAM report
Auto AdEx 2024: Indian auto sector sees cross-media surge; digital grows 20X
Experiments, pricing power, and AI to drive marketing measurement in 2025
FMCG volume growth slows to 5.1% in Q1 2025 as small packs gain popularity
IPL 2025 fan loyalty: Delhi Capitals lead in regional growth, CSK sees sharp dip
Ananya Panday tops celebrity endorsements in IPL 2025; 61% of ads feature stars
WAVES 2025: India releases 5 reports on media, creators, and compliance
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