Insights

Retail media trap eroding brand building in long-term: Report

Rural India makes up 55% of the 886 million internet users in 2024: Report

70% gross margins drive retail media network adoption in India

AI crawlers and scrapers contribute to 86% increase in general invalid traffic in 2024

YouTube & Meta capture lion's share of India's video ad spend

Key trends for customer engagement in 2025

Privacy and ethics top concerns for Indians embracing generative AI

Korean beauty brands see 2.5x growth in India: Report

Reliance's USD 981 mn acquisition of Hathway Cable marks its biggest deal in 5 years

New year's eve: Ice cubes, fruit beer, and grapes dominate quick commerce orders