Insights
Half of OTT users in India face difficulty cancelling subscriptions
WPP Media leads Indian media billings with $6.6 billion in 2024: COMvergence
CTV ads lift brand consideration by 7.9%, boost Gen Z purchase intent by 8.5%: Study
50% of DOOH campaigns now executed fully or partially via programmatic: Report
71% Indians express concern over AI scams during Prime Day: McAfee report
Only 26% of Indian CMOs have responsible AI guidelines in place: Study
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