In-depth

From flat summer to ‘second summer,’ adex warms across TV, digital and commerce

Three switches that decide if festive AdEx beats the 10–12% forecast

Has mainstream media cracked Gen Z? Inside MO’s SLOT, the test of authenticity at scale

GST makes smart TVs cheaper, but FAST channels get away smarter

Inside broadcasting meltdown: India’s TV crisis is policy-made, not market-made

Explained: NDTV, the loans that cost control, and the paths Prannoy Roy didn’t take

Star Sports DNA at play as ICC CEO Sanjog Gupta passes first stress test

Are advertising agencies in India really built to offer consulting services?

From burgers to bhel to water: Has protein marketing gone too far in our diets?

E-retail AdEx to surge 20–30% this festive season with Q-commerce driving momentum