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In-depth
In-depth
In-depth: Why is playing on societal stereotypes, sustainability and woke-ism becoming the go-to strategy for ads?
By
Shreya Negi
In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?
By
Shreya Negi
In-depth: How are Indian digital news publishers combating the threat of paywall bypassing?
By
Shreya Negi
In-depth: How India’s top marketers are solving attribution-related challenges
By
Shreya Negi
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
By
Sakshi Sharma
In-depth: Are cola ads losing their fizz?
By
Shreya Negi
In-depth: Reliance-owned MSOs blocking Disney Star content – a fallout of vertical integration
By
Akansha Srivastava
In-depth: Are brands shying from creating campaigns around religious festivities?
By
Sakshi Sharma
In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023
By
Akansha Srivastava
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
By
Shreya Negi
In-depth: How GECs’ push for week-long fiction programming is fairing
By
Sakshi Sharma
In-depth: Is enticing the lost talent to big tech and start-ups on priority list of ad agencies?
By
Shreya Negi
WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year
By
Sakshi Sharma
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
By
Shreya Negi
India versus Bharat: Marketers deliberate on the art of marketing
By
Shreya Negi
In-depth: What’s in store for brands in Women’s Premier League
By
Sakshi Sharma
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
By
Akansha Srivastava
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
By
Sakshi Sharma
In-depth: Offering token money as pitch fee is not the solution to the pitching menace, say top leaders
By
Nisha Qureshi
In-depth: What’s making traditional brands strengthen their D2C arms
By
Sakshi Sharma
In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
By
Sakshi Sharma
In-depth: What do creative agencies need to stay relevant in 2023
By
Nisha Qureshi
In-depth: Is it the unison of ‘data’ and ‘creativity’ that keeps the advertising industry going?
By
Shreya Negi
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
By
Nisha Qureshi
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
By
Shreya Negi
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