In-depth: Why is playing on societal stereotypes, sustainability and woke-ism becoming the go-to strategy for ads?

By Shreya Negi

In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?

By Shreya Negi

In-depth: How are Indian digital news publishers combating the threat of paywall bypassing?

By Shreya Negi

In-depth: How India’s top marketers are solving attribution-related challenges

By Shreya Negi

In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers

By Sakshi Sharma

In-depth: Are cola ads losing their fizz?

By Shreya Negi

In-depth: Reliance-owned MSOs blocking Disney Star content – a fallout of vertical integration

By Akansha Srivastava

In-depth: Are brands shying from creating campaigns around religious festivities?

By Sakshi Sharma

In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023

By Akansha Srivastava

In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked

By Shreya Negi

In-depth: How GECs’ push for week-long fiction programming is fairing

By Sakshi Sharma

In-depth: Is enticing the lost talent to big tech and start-ups on priority list of ad agencies?

By Shreya Negi

WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year

By Sakshi Sharma

India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work

By Shreya Negi

India versus Bharat: Marketers deliberate on the art of marketing

By Shreya Negi

In-depth: What’s in store for brands in Women’s Premier League

By Sakshi Sharma

IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema

By Akansha Srivastava

In-depth: What is giving sleepless nights to marketing heads of India’s top brands?

By Sakshi Sharma

In-depth: Offering token money as pitch fee is not the solution to the pitching menace, say top leaders

By Nisha Qureshi

In-depth: What’s making traditional brands strengthen their D2C arms

By Sakshi Sharma

In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?

By Sakshi Sharma

In-depth: What do creative agencies need to stay relevant in 2023

By Nisha Qureshi

In-depth: Is it the unison of ‘data’ and ‘creativity’ that keeps the advertising industry going?

By Shreya Negi

In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season

By Nisha Qureshi

Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?

By Shreya Negi