In-depth

BTL marketing faces a crucial reckoning as CFOs demand performance accountability

Can India’s B2B-to-B2C TV model avoid redundancy?

Omnicom writes obituary for DDB, FCB, MullenLowe as it builds AI-led super-network

Could Omnicom–IPG control 50% of global ad spend amid warnings of messy integration?

DPDP Rules: How India’s data reset forces every industry to rewrite its playbook

‘Too late and too little’: Industry cautious over 26% govt print ad rate hike

Exclusive: Here's how MIB plans to exclude landing pages from final TRPs

Exclusive: MSOs to fight I&B ministry's landing-page move; fear 15% revenue hit

Who killed landing pages?

The great data disconnect in India’s fast-moving markets