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In-depth
In-depth
In-depth: Are brands shying from creating campaigns around religious festivities?
By
Sakshi Sharma
In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023
By
Akansha Srivastava
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
By
Shreya Negi
In-depth: How GECs’ push for week-long fiction programming is fairing
By
Sakshi Sharma
In-depth: Is enticing the lost talent to big tech and start-ups on priority list of ad agencies?
By
Shreya Negi
WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year
By
Sakshi Sharma
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
By
Shreya Negi
India versus Bharat: Marketers deliberate on the art of marketing
By
Shreya Negi
In-depth: What’s in store for brands in Women’s Premier League
By
Sakshi Sharma
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
By
Akansha Srivastava
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
By
Sakshi Sharma
In-depth: Offering token money as pitch fee is not the solution to the pitching menace, say top leaders
By
Nisha Qureshi
In-depth: What’s making traditional brands strengthen their D2C arms
By
Sakshi Sharma
In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
By
Sakshi Sharma
In-depth: What do creative agencies need to stay relevant in 2023
By
Nisha Qureshi
In-depth: Is it the unison of ‘data’ and ‘creativity’ that keeps the advertising industry going?
By
Shreya Negi
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
By
Nisha Qureshi
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
By
Shreya Negi
Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation
By
Shreya Negi
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
By
Shreya Negi
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change
By
Shreya Negi
In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
By
Shreya Negi
Star Plus' 7-day fiction play: Is it a well-thought-out strategy?
By
Sneha Kumari
In-depth: Do brand leaders need to be wary of sharing their opinion in public?
By
Shreya Negi
In-depth: Are traditional advertisers getting wary of spending on cricket?
By
Sneha Kumari
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