/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
In-depth
/bmi/media/media_files/2025/11/07/ministry-of-information-and-broadcasting-2025-11-07-18-26-44.jpg)
Exclusive: MIB weighs watermark fix to end landing page influence on TRP ratings
Nov 07, 2025
18:34
IST
4 Min read
/bmi/media/media_files/2025/10/28/first-party-data-collection-methods-2025-10-28-09-12-31.jpg)
/bmi/media/media_files/2025/08/05/asiasat-satellite-2025-08-05-10-25-38.jpeg)
JioStar begins full migration from Chinese satellites; what changes now
Oct 27, 2025
11:09
IST
7 Min read
/bmi/media/media_files/2025/10/27/upi-2025-10-27-09-13-10.jpg)
As UPI evolves, marketers see the next frontier for conversion advertising
Oct 27, 2025
09:22
IST
6 Min read
/bmi/media/media_files/2025/10/23/neil-thompson-2025-10-23-10-59-43.jpg)
Machine speed, human sense: the co-written future of advertising in the AI era
Oct 24, 2025
09:41
IST
4 Min read
/bmi/media/media_files/2025/10/16/consumer-electronics-2025-10-16-11-11-46.jpg)
From flat summer to ‘second summer,’ adex warms across TV, digital and commerce
Oct 16, 2025
11:07
IST
5 Min read
/bmi/media/media_files/2025/10/06/adex-image-2025-10-06-09-16-56.jpg)
Three switches that decide if festive AdEx beats the 10–12% forecast
Oct 06, 2025
09:26
IST
5 Min read
/bmi/media/media_files/2025/10/03/slot-mo-india-today-2025-10-03-10-57-28.jpg)
Has mainstream media cracked Gen Z? Inside MO’s SLOT, the test of authenticity at scale
Oct 03, 2025
11:06
IST
5 Min read
/bmi/media/media_files/liNOm6DTUvCvRdQYVpBW.jpg)