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In-depth
In-depth
The art of copywriting: What makes an impactful ad copy?
By
Tanzila Shaikh
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
By
Tanzila Shaikh
In-depth: Shrinkflation – What brands lose by reducing product size
By
Sneha Kumari
In-Depth: What should be YouTube’s approach after facing netizens’ wrath for ‘long, un-skippable ads’?
By
Sneha Kumari
In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
By
Nisha Qureshi
In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal
By
Nisha Qureshi
In-depth: Here’s what ad agencies are doing for employees’ mental well-being as offices reopen
By
Tanzila Shaikh
In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?
By
Nisha Qureshi
In-depth: How is the digital world tackling the menace of bots and fake accounts
By
Nisha Qureshi
In-depth: It’s raining GEC channels – are there more takers?
By
Nisha Qureshi
In-Depth: What will SEBI’s curbs on celebrity endorsements for cryptocurrencies mean for the sector?
By
Nisha Qureshi
In-depth: What is killing creativity in radio advertising?
By
Nisha Qureshi
In-depth: Google's new ad rules will lead to permission-based online advertising; brands may struggle in terms of discoverability
By
Nisha Qureshi and Tanzila Shaikh
In-depth: With back-to-back hits in the first quarter, are advertisers ready to roll the dice on in-cinema advertising?
By
Tanzila Shaikh
In-depth: What is fuelling the growth of Connected TV in India?
By
Roohi Gupta
One league, many takers: Which fantasy gaming platform will win the jackpot this IPL?
By
Roohi Gupta
In-depth: What is fuelling the growth of Korean & Turkish content in India
By
Tanzila Shaikh
In-depth: What categories of brands will shine this IPL season?
By
Roohi Gupta
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
By
Akansha Srivastava
In-depth: Race to the Metaverse: Is your brand ready to face the challenges?
By
Akansha Srivastava
In-depth: How Indian publishers are looking to benefit from NFT bandwagon
By
Roohi Gupta
In-depth: How can brands navigate the tricky Metaverse landscape?
By
Akansha Srivastava
In-depth: How Indian brands are preparing for the Metaverse age
By
Akansha Srivastava
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
By
Nisha Qureshi
In-depth: Why Indian adex remains repressed compared to other global markets
By
Roohi Gupta
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