The art of copywriting: What makes an impactful ad copy?

By Tanzila Shaikh

In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels

By Tanzila Shaikh

In-depth: Shrinkflation – What brands lose by reducing product size

By Sneha Kumari

In-Depth: What should be YouTube’s approach after facing netizens’ wrath for ‘long, un-skippable ads’?

By Sneha Kumari

In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?

By Nisha Qureshi

In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal

By Nisha Qureshi

In-depth: Here’s what ad agencies are doing for employees’ mental well-being as offices reopen

By Tanzila Shaikh

In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?

By Nisha Qureshi

In-depth: How is the digital world tackling the menace of bots and fake accounts

By Nisha Qureshi

In-depth: It’s raining GEC channels – are there more takers?

By Nisha Qureshi

In-Depth: What will SEBI’s curbs on celebrity endorsements for cryptocurrencies mean for the sector?

By Nisha Qureshi

In-depth: What is killing creativity in radio advertising?

By Nisha Qureshi

In-depth: Google's new ad rules will lead to permission-based online advertising; brands may struggle in terms of discoverability

By Nisha Qureshi and Tanzila Shaikh

In-depth: With back-to-back hits in the first quarter, are advertisers ready to roll the dice on in-cinema advertising?

By Tanzila Shaikh

In-depth: What is fuelling the growth of Connected TV in India?

By Roohi Gupta

One league, many takers: Which fantasy gaming platform will win the jackpot this IPL?

By Roohi Gupta

In-depth: What is fuelling the growth of Korean & Turkish content in India

By Tanzila Shaikh

In-depth: What categories of brands will shine this IPL season?

By Roohi Gupta

In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands

By Akansha Srivastava

In-depth: Race to the Metaverse: Is your brand ready to face the challenges?

By Akansha Srivastava

In-depth: How Indian publishers are looking to benefit from NFT bandwagon

By Roohi Gupta

In-depth: How can brands navigate the tricky Metaverse landscape?

By Akansha Srivastava

In-depth: How Indian brands are preparing for the Metaverse age

By Akansha Srivastava

In-depth: Are alcohol brands finally targeting women or is it just a gimmick?

By Nisha Qureshi

In-depth: Why Indian adex remains repressed compared to other global markets

By Roohi Gupta