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In-depth
In-depth: Are cola ads losing their fizz?
In-depth: Are cola ads losing their fizz?
By Shreya Negi
In-depth: Reliance-owned MSOs blocking Disney Star content – a fallout of vertical integration
In-depth: Reliance-owned MSOs blocking Disney Star content – a fallout of vertical integration
By Akansha Srivastava
In-depth: Are brands shying from creating campaigns around religious festivities?
In-depth: Are brands shying from creating campaigns around religious festivities?
By Sakshi Sharma
In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023
In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023
By Akansha Srivastava
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
By Shreya Negi
In-depth: How GECs’ push for week-long fiction programming is fairing
In-depth: How GECs’ push for week-long fiction programming is fairing
By Sakshi Sharma
In-depth: Is enticing the lost talent to big tech and start-ups on priority list of ad agencies?
In-depth: Is enticing the lost talent to big tech and start-ups on priority list of ad agencies?
By Shreya Negi
WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year
WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year
By Sakshi Sharma
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
By Shreya Negi
India versus Bharat: Marketers deliberate on the art of marketing
India versus Bharat: Marketers deliberate on the art of marketing
By Shreya Negi
In-depth: What’s in store for brands in Women’s Premier League
In-depth: What’s in store for brands in Women’s Premier League
By Sakshi Sharma
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
By Akansha Srivastava
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
By Sakshi Sharma
In-depth: Offering token money as pitch fee is not the solution to the pitching menace, say top leaders
In-depth: Offering token money as pitch fee is not the solution to the pitching menace, say top leaders
By Nisha Qureshi
In-depth: What’s making traditional brands strengthen their D2C arms
In-depth: What’s making traditional brands strengthen their D2C arms
By Sakshi Sharma
In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
By Sakshi Sharma
In-depth: What do creative agencies need to stay relevant in 2023
In-depth: What do creative agencies need to stay relevant in 2023
By Nisha Qureshi
In-depth: Is it the unison of ‘data’ and ‘creativity’ that keeps the advertising industry going?
In-depth: Is it the unison of ‘data’ and ‘creativity’ that keeps the advertising industry going?
By Shreya Negi
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
By Nisha Qureshi
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
By Shreya Negi
Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation
Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation
By Shreya Negi
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
By Shreya Negi
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change
By Shreya Negi
In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
By Shreya Negi
Star Plus' 7-day fiction play: Is it a well-thought-out strategy?
Star Plus' 7-day fiction play: Is it a well-thought-out strategy?
By Sneha Kumari