In-depth: Is it the unison of ‘data’ and ‘creativity’ that keeps the advertising industry going?

By Shreya Negi

In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season

By Nisha Qureshi

Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?

By Shreya Negi

Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation

By Shreya Negi

In-depth: Brands allocating budgets judiciously after muted growth in H1 adex

By Shreya Negi

In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change

By Shreya Negi

In-depth: Are K-Pop collaborations really going to be the next big thing for brands?

By Shreya Negi

Star Plus' 7-day fiction play: Is it a well-thought-out strategy?

By Sneha Kumari

In-depth: Do brand leaders need to be wary of sharing their opinion in public?

By Shreya Negi

In-depth: Are traditional advertisers getting wary of spending on cricket?

By Sneha Kumari

In-depth: Pitching for project-based creative mandate – how much sense does it make?

By Akansha Srivastava

In-depth: Creatively dry – Why does OOH lack the oomph factor?

By Shreya Negi

In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space

By Shreya Negi

In-depth: Why has Metaverse suddenly become automobile marketers' favourite playground

By Shreya Negi

In-depth: Does the new TV news pecking order reflect in ad rates?

By Sneha Kumari

Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?

By Sneha Kumari

In-depth: Broadcasters hopeful of strong ad revenue growth this festive season

By Sneha Kumari

The art of copywriting: What makes an impactful ad copy?

By Tanzila Shaikh

In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels

By Tanzila Shaikh

In-depth: Shrinkflation – What brands lose by reducing product size

By Sneha Kumari

In-Depth: What should be YouTube’s approach after facing netizens’ wrath for ‘long, un-skippable ads’?

By Sneha Kumari

In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?

By Nisha Qureshi

In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal

By Nisha Qureshi

In-depth: Here’s what ad agencies are doing for employees’ mental well-being as offices reopen

By Tanzila Shaikh

In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?

By Nisha Qureshi