Star Plus' 7-day fiction play: A big gamble or a well-thought-out strategy?

By Sneha Kumari

In-depth: Do brand leaders need to be wary of sharing their opinion in public?

By Shreya Negi

In-depth: Are traditional advertisers getting wary of spending on cricket?

By Sneha Kumari

In-depth: Pitching for project-based creative mandate – how much sense does it make?

By Akansha Srivastava

In-depth: Creatively dry – Why does OOH lack the oomph factor?

By Shreya Negi

In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space

By Shreya Negi

In-depth: Why has Metaverse suddenly become automobile marketers' favourite playground

By Shreya Negi

In-depth: Does the new TV news pecking order reflect in ad rates?

By Sneha Kumari

Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?

By Sneha Kumari

In-depth: Broadcasters hopeful of strong ad revenue growth this festive season

By Sneha Kumari

The art of copywriting: What makes an impactful ad copy?

By Tanzila Shaikh

In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels

By Tanzila Shaikh

In-depth: Shrinkflation – What brands lose by reducing product size

By Sneha Kumari

In-Depth: What should be YouTube’s approach after facing netizens’ wrath for ‘long, un-skippable ads’?

By Sneha Kumari

In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?

By Nisha Qureshi

In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal

By Nisha Qureshi

In-depth: Here’s what ad agencies are doing for employees’ mental well-being as offices reopen

By Tanzila Shaikh

In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?

By Nisha Qureshi

In-depth: How is the digital world tackling the menace of bots and fake accounts

By Nisha Qureshi

In-depth: It’s raining GEC channels – are there more takers?

By Nisha Qureshi

In-Depth: What will SEBI’s curbs on celebrity endorsements for cryptocurrencies mean for the sector?

By Nisha Qureshi

In-depth: What is killing creativity in radio advertising?

By Nisha Qureshi

In-depth: Google's new ad rules will lead to permission-based online advertising; brands may struggle in terms of discoverability

By Nisha Qureshi and Tanzila Shaikh

In-depth: With back-to-back hits in the first quarter, are advertisers ready to roll the dice on in-cinema advertising?

By Tanzila Shaikh

In-depth: What is fuelling the growth of Connected TV in India?

By Roohi Gupta