In-depth

JioStar begins full migration from Chinese satellites; what changes now

As UPI evolves, marketers see the next frontier for conversion advertising

Machine speed, human sense: the co-written future of advertising in the AI era

From flat summer to ‘second summer,’ adex warms across TV, digital and commerce

Three switches that decide if festive AdEx beats the 10–12% forecast

Has mainstream media cracked Gen Z? Inside MO’s SLOT, the test of authenticity at scale

GST makes smart TVs cheaper, but FAST channels get away smarter

Inside broadcasting meltdown: India’s TV crisis is policy-made, not market-made

Explained: NDTV, the loans that cost control, and the paths Prannoy Roy didn’t take

Star Sports DNA at play as ICC CEO Sanjog Gupta passes first stress test