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In-depth
Guest Times
Guest Times: Etymology of Brand
By
Karan Kumar
Brandstand: Life Beyond Logo for WPP
By
Shivaji Dasgupta
Brandstand: Why Gandhiji must not fly Air India
By
Shivaji Dasgupta
Brandstand: Is the integrated agency a colossal scam?
By
Shivaji Dasgupta
Brandstand: Can Alia Bhatt feed Uber Eats?
By
Shivaji Dasgupta
Brandstand: What exactly are we measuring?
By
Shivaji Dasgupta
Brandstand: When Deepika weds Ranveer
By
Shivaji Dasgupta
Brandstand: Creative work cultures post #MeToo
By
Shivaji Dasgupta
#MeToo: Why Good men must drive out Bad men
By
Shivaji Dasgupta
Brandstand: ‘From Samsonite to Johnnie Walker — The stretch of short-term Brand Purpose’
By
Shivaji Dasgupta
Brandstand: ‘Teach your brand to say No — Designing the Denial Experience’
By
Shivaji Dasgupta
Brandstand: When women rule online
By
Shivaji Dasgupta
Brandstand: The Renewal Crisis in Indian Marketing
By
Shivaji Dasgupta
Brandstand: How Nike uses ‘stand marketing’ to do ‘smart marketing’
By
Shivaji Dasgupta
Brandstand: Why Pepsi must consider the Virgin way
By
Shivaji Dasgupta
Age of abundance and lack of purpose
By
Karan Kumar
Brandstand: Banking 3.0 – From money management to relationship management to event management
By
Shivaji Dasgupta
Brandstand: What Ikea can learn from India
By
Shivaji Dasgupta
Brandstand: Will Rediffusion be the turning point of Indian advertising?
By
Shivaji Dasgupta
Brandstand: Why the Micro-Mandi can become the next big retail idea
By
Shivaji Dasgupta
Brandstand: How beer can brew the India brand story
By
Shivaji Dasgupta
Brandstand: Have you cracked your Festive Brand Strategy?
By
Shivaji Dasgupta
Brandstand: ‘If they Cannes, why can’t we?’ The ‘Sher Cannes’ Formula
By
Shivaji Dasgupta
Brandstand: The Lion of St. Mark and Brands of Brothers
By
Shivaji Dasgupta
Guest Times: Cracking the successful story-telling code
By
Karan Kumar
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