Guest Times: Etymology of Brand

By Karan Kumar

Brandstand: Life Beyond Logo for WPP

By Shivaji Dasgupta

Brandstand: Why Gandhiji must not fly Air India

By Shivaji Dasgupta

Brandstand: Is the integrated agency a colossal scam?

By Shivaji Dasgupta

Brandstand: Can Alia Bhatt feed Uber Eats?

By Shivaji Dasgupta

Brandstand: What exactly are we measuring?

By Shivaji Dasgupta

Brandstand: When Deepika weds Ranveer

By Shivaji Dasgupta

Brandstand: Creative work cultures post #MeToo

By Shivaji Dasgupta

#MeToo: Why Good men must drive out Bad men

By Shivaji Dasgupta

Brandstand: ‘From Samsonite to Johnnie Walker — The stretch of short-term Brand Purpose’

By Shivaji Dasgupta

Brandstand: ‘Teach your brand to say No — Designing the Denial Experience’

By Shivaji Dasgupta

Brandstand: When women rule online

By Shivaji Dasgupta

Brandstand: The Renewal Crisis in Indian Marketing

By Shivaji Dasgupta

Brandstand: How Nike uses ‘stand marketing’ to do ‘smart marketing’

By Shivaji Dasgupta

Brandstand: Why Pepsi must consider the Virgin way

By Shivaji Dasgupta

Age of abundance and lack of purpose

By Karan Kumar

Brandstand: Banking 3.0 – From money management to relationship management to event management

By Shivaji Dasgupta

Brandstand: What Ikea can learn from India

By Shivaji Dasgupta

Brandstand: Will Rediffusion be the turning point of Indian advertising?

By Shivaji Dasgupta

Brandstand: Why the Micro-Mandi can become the next big retail idea

By Shivaji Dasgupta

Brandstand: How beer can brew the India brand story

By Shivaji Dasgupta

Brandstand: Have you cracked your Festive Brand Strategy?

By Shivaji Dasgupta

Brandstand: ‘If they Cannes, why can’t we?’ The ‘Sher Cannes’ Formula

By Shivaji Dasgupta

Brandstand: The Lion of St. Mark and Brands of Brothers

By Shivaji Dasgupta

Guest Times: Cracking the successful story-telling code

By Karan Kumar