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Advertising
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In-depth
Guest Times
Brandstand: ‘Teach your brand to say No — Designing the Denial Experience’
By
Shivaji Dasgupta
Brandstand: When women rule online
By
Shivaji Dasgupta
Brandstand: The Renewal Crisis in Indian Marketing
By
Shivaji Dasgupta
Brandstand: How Nike uses ‘stand marketing’ to do ‘smart marketing’
By
Shivaji Dasgupta
Brandstand: Why Pepsi must consider the Virgin way
By
Shivaji Dasgupta
Age of abundance and lack of purpose
By
Karan Kumar
Brandstand: Banking 3.0 – From money management to relationship management to event management
By
Shivaji Dasgupta
Brandstand: What Ikea can learn from India
By
Shivaji Dasgupta
Brandstand: Will Rediffusion be the turning point of Indian advertising?
By
Shivaji Dasgupta
Brandstand: Why the Micro-Mandi can become the next big retail idea
By
Shivaji Dasgupta
Brandstand: How beer can brew the India brand story
By
Shivaji Dasgupta
Brandstand: Have you cracked your Festive Brand Strategy?
By
Shivaji Dasgupta
Brandstand: ‘If they Cannes, why can’t we?’ The ‘Sher Cannes’ Formula
By
Shivaji Dasgupta
Brandstand: The Lion of St. Mark and Brands of Brothers
By
Shivaji Dasgupta
Guest Times: Cracking the successful story-telling code
By
Karan Kumar
Brandstand: How Co-Working is healthy for your Company Brand
By
Shivaji Dasgupta
Brandstand: How Professional is your Service Brand?
By
Shivaji Dasgupta
Brandstand: Does your brand have an Anecdote Strategy?
By
Shivaji Dasgupta
Brandstand: Why Uber must invest in a Series B brand strategy
By
Shivaji Dasgupta
Guest Times: Is Byron Sharp’s view really all that different?
By
Karan Kumar
Brandstand: Is your brand a case study yet?
By
Shivaji Dasgupta
Brandstand: How Partnership Leadership is damaging the agency brand
By
Shivaji Dasgupta
Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising
By
Shivaji Dasgupta
Brandstand: Why your Bank is no longer a Brand
By
Shivaji Dasgupta
Brandstand: This decade of Taj Mahal brought to you by ITC
By
Shivaji Dasgupta
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