The Silent Betrayal – How Advertising let down the faithful, Chapter 2

By Shivaji Dasgupta

The Silent Betrayal – How Advertising let down the faithful

By Shivaji Dasgupta

Guest Times: Why businesses must take the Corona Vow

By Shivaji Dasgupta

Brandstand: When purpose marries passion – the Legacy Equilibrium

By Shivaji Dasgupta

Brandstand: CCD and the world of Replica Brands

By Shivaji Dasgupta

Brandstand: Business before Brand – The shift is clear

By Shivaji Dasgupta

Brandstand: The Party has won. Let the party begin

By Shivaji Dasgupta

Brandstand: YCD and Brand ITC

By Shivaji Dasgupta

Brandstand: The ink of Indianness - beyond flaunting inked fingers on social media

By Shivaji Dasgupta

Brandstand: Be nice to Zomato boys

By Shivaji Dasgupta

Brandstand: Where Kalank went wrong

By Shivaji Dasgupta

Brandstand: Be Indian, Buy Foreign

By Shivaji Dasgupta

Brandstand: Adman run away, Accenture wants to play

By Shivaji Dasgupta

Brandstand: Did your brand fool you yesterday?

By Shivaji Dasgupta

Brandstand: The Bro Code of Brands

By Shivaji Dasgupta

Brandstand: ‘If it ain’t Boeing I am not going!’

By Shivaji Dasgupta

Brandstand: Brands of War

By Shivaji Dasgupta

Brandstand: Never retrofit Brand Purpose

By Shivaji Dasgupta

Brandstand: ‘Designer Failures’ as a recipe for success

By Shivaji Dasgupta

Brandstand: When logos start to talk

By Shivaji Dasgupta

Brandstand: When Chanda met Rajat

By Shivaji Dasgupta

Brandstand: Craft versus Effectiveness in the world of brands

By Shivaji Dasgupta

Brandstand: Cogency Model and the Future Agency

By Shivaji Dasgupta

Brandstand: 30 Bondel Road and the culture of an agency brand

By Shivaji Dasgupta

Brandstand: Is the I-Phone a victim of demi-Moore’s Law?

By Shivaji Dasgupta