Why brands must react to salary cuts

By Shivaji Dasgupta

When the rich fight the rich

By Shivaji Dasgupta

Bad Indians drink whisky

By Shivaji Dasgupta

Where have all the salaries gone?

By Shivaji Dasgupta

When the school comes home

By Shivaji Dasgupta

Don’t let the doctor die

By Shivaji Dasgupta

When will we fly again?

By Shivaji Dasgupta

First get your product right, only then advertise

By Shivaji Dasgupta

Are you scared of losing your job?

By Shivaji Dasgupta

Nike + Bisleri = Equilibrium of Extremes

By Shivaji Dasgupta

When the lockdown comes calling

By Shivaji Dasgupta

The Silent Betrayal — How Advertising let down the faithful. Chapter 10

By Shivaji Dasgupta

The Silent Betrayal — How Advertising let down the faithful. Chapter 9

By Shivaji Dasgupta

The Silent Betrayal — How Advertising let down the faithful. Chapter 8

By Shivaji Dasgupta

The Silent Betrayal — How Advertising let down the faithful. Chapter 7

By Shivaji Dasgupta

The Silent Betrayal — How Advertising let down the faithful. Chapter 6.

By Shivaji Dasgupta

The Silent Betrayal - How Advertising let down the faithful. Chapter 5.

By Shivaji Dasgupta

The Silent Betrayal - How Advertising let down the faithful. Chapter 4.

By Shivaji Dasgupta

The Silent Betrayal – How Advertising let down the faithful, Chapter 3

By Shivaji Dasgupta

The Silent Betrayal – How Advertising let down the faithful, Chapter 2

By Shivaji Dasgupta

The Silent Betrayal – How Advertising let down the faithful

By Shivaji Dasgupta

Guest Times: Why businesses must take the Corona Vow

By Shivaji Dasgupta

Brandstand: When purpose marries passion – the Legacy Equilibrium

By Shivaji Dasgupta

Brandstand: CCD and the world of Replica Brands

By Shivaji Dasgupta

Brandstand: Business before Brand – The shift is clear

By Shivaji Dasgupta