Marketing
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HUL to acquire VWash from Glenmark Pharmaceuticals
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Dear brands, will you still pick irresponsible celebs such as Kanika Kapoor?
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After Twitter backlash, HUL reduces soap prices and commits Rs 100 crore to fight corona pandemic
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Dabur enters hand sanitiser category; says brands shouldn't be opportunistic in the time of crisis
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The Trade Desk and TikTok strike advertising deal in key Asia Pacific markets
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Can crisis-hit Yes Bank regain consumer trust and lost reputation?
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Coronavirus outbreak: As Twitterati boycott HUL for increasing soap prices, company says allegations are malicious
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Xaxis, m/Six, Lemma join hands to drive sales growth for brands through programmatic DOOH campaign
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OnePlus unveils new visual identity and logo
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Firework inks global strategic partnership with Xiaomi, to now power Mi Videos
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Paytm appoints Premanshu Singh as Senior VP
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JK Technosoft appoints Aloke Paskar as President and CEO
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Mirum India to provide social listening services for Poorvika Mobiles
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Jennifer Lopez returns as brand ambassador for Guess Watches
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Consumers appreciate brands sharing topical content, says PepsiCo’s Tarun Bhagat
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Siddharth Banerjee joins gaming startup Games24X7 as Chief Revenue and Marketing Officer
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As coronavirus clouds over IPL, how PhonePe plans to spend its Rs 800-crore marketing budget
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52% M&E executives in India believe they can no longer rely on traditional business models, says EY
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ITW launches consultancy solutions ‘ITW Catalyst’
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Overall growth in Indian sports sponsorship at 17%, crosses Rs 9,000 crore in 2019: GroupM’s ESP Properties
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MyTeam11 appoints Manvendra Singh Rathore as Chief Marketing Officer
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Wipro Consumer Care forays into new segment of soap with ‘Santoor RoseGlo’
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IDFC First Bank names Amitabh Bachchan as its brand ambassador
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Sanjay Behl, CEO-Lifestyle Business, Raymond Limited, steps down
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Schlesinger Group acquires Market Cube
