Hisense ropes in cricketer Ravindra Jadeja as brand ambassador

Hisense announced the appointment of cricketer Ravindra Jadeja as its brand ambassador for the Television, AC, and Refrigerator categories.

Hisense stated that the partnership also strengthens its association with the worlds of sports and entertainment, showcasing the brand's dedication to connecting with its consumers on a personal and meaningful level.

With this announcement, Hisense is also rolling out its campaign ‘’Perfecting the perfection’’ with Jadeja in its first appearance with Hisense products like Television, AC, and Refrigerator. In this consumer engagement program, participants can win a 4K Hisense Smart TV.

Pranab Mohanty, CEO, Hisense India, said, "We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador for the Television, AC, and Refrigerator categories. This announcement is strategically timed with the Cricket World Cup starting in India soon and his exceptional skills, both on and off the cricket field, make him the perfect embodiment of our brand's values. We believe that his association with Hisense will resonate with our young and aspirational consumers. Our deep understanding of the market underscores our commitment to reaching the very heart of Indian consumers, where their passion points lie, and we are determined to create a profound impact in their minds."

Jadeja said, "I am honoured to be the brand ambassador of Hisense, a brand that shares my passion for excellence and innovation to offer exceptional products and also is associated with some of the biggest and global sporting events across the world. Hisense's diverse range of products mirrors my personality as an all-rounder in cricket. I look forward to being a part of the Hisense journey and connecting with the brand's young and aspirational consumers."

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