Marketing

Lay’s virtual fan experience captures cricket enthusiasm at Cyber Hub, Gurugram

Miraj Cinemas names Bhuvanesh Mendiratta as MD following Amit Sharma’s exit

Digital ad waste is costing brands dearly, says HUL’s Tejas Apte

Why attention, not impressions, is the new metric that matters

Abby 2025: Enormous wins Creative Agency of the Year title

Tamannaah’s Mysore Sandal deal turns slippery amid Kannada identity row

Role redefined? Industry leaders call for a reset on the term ‘media agency’

Self-regulation or formal oversight? Brand leaders weigh in on advertising in the age of AI

Abby 2025: Enormous, Leo win 2 specialist agency of the year titles each

Coca Cola renews global marketing partnership with WPP Open X