Advertising

eCommerce businesses employing real-time personalisation see 7x more purchases than those who don't: Clever Tap report

Indigo Airlines creative mandate up for grabs

CCPA seeks public input on draft guidelines to prevent misleading ads in coaching sector

Megha Tata calls it a day at Cosmos Maya

Spikes Asia names P&G Asia as Advertiser of the Year 2024

DDB Mudra bags creative mandate for Grasim Industries' paint business Birla Opus

Idea Cafe and Piramal Realty raise anamorphic 3D billboard in Mumbai

There is a pressing need to halt proliferation of surrogate ads: DoCA Secy Rohit Kumar Singh

IPA Effectiveness Awards 2024 names Kawal Shoor of The Womb as juror

AI reduces advertising costs, should not be considered additional expense: GroupM's Atique Kazi