Super 7 ads of the week: Ads that connected beyond being promotional

Delhi: Ads are the window connecting brands with their target audience. BestMediaInfo has curated a list of ads that have reached their audiences beyond just pushing a product or service. 

This week, BestMediaInfo.com includes work done by Chrome Pictures’, Myntra and Britannia, Pepsi, Crompton, Tata Namak, Lee Cooper, Love Depot. 

1. Chrome Pictures’ Galact celebrates motherhood and breastfeeding

Directed by Roopali Singhal and produced by Chrome Pictures, the film celebrates motherhood and the bond between the child and their mother.

From tender moments of bonding between mother and child to the various challenges and triumphs that a child achieves, "Galact" aims to resonate the journey that a mother and their child experience first-hand.  

Normalising breastfeeding on screen, the film's Bollywood touch aims to create a sense of familiarity through nostalgia.

2. Talented and Myntra with Britannia Good Day bring back joy of finding money hidden in pockets

‘The Bank of Small Wins’ is a guerilla activation where Britannia Good Day printed their own currency (worth ~ Rs 15 lakhs), in denominations ranging from ₹10 to ₹2000, each adorned with designs inspired by the packs of Britannia Good Day and stuffed into lakhs of pockets across India. 

Starting with 1 lakh random pockets across Myntra’s collection: in random jeans, trousers, pyjamas, across Myntra’s homegrown brands including Roadster and FWD. 

And while the ‘bank’ might not be real, the value of the currency is. Every note from The Bank of Small Wins is redeemable for actual currency (through a UPI cashback).

3. Pepsi brings its A(I) game to its Thand.ai ad film

Pepsi, the popular soft drink giant, integrated AI quite literally into its latest campaign.

Spotting the ‘AI’ in words like Thandai, Badhai and more, the ad weaves word play into its campaign for ‘Pepsi Thandai.’
In the ad, the protagonist craves for Thandai and accidentally types "Thand.ai.” Ambitions rise high as the protagonist believes it can overtake the hype around cricket and also comes up with the ideas of Gujia.ai and Mith.ai. The campaign also suggests renaming Pepsi to pepsi.ai and emphasises the ease of product creation through AI. 

4. Crompton fans try to photobomb selfies by being 'Picture Perfect Fans' 

The TVC centres on the concept of taking the perfect selfie, showcasing how Crompton fans steal the spotlight, even from unusual angles. Whether capturing solo moments or group gatherings, the ad highlights how these stylish fans become the focal point of every picture, adding a touch of sophistication and blending into the décor as a beautiful design element.

5. 'Namak ho Tata ka, Tata Namak' revamped in Tata Salt’s new series of films

Tata Salt has launched a campaign with its jingle, ‘Namak ho Tata ka, Tata Namak’. The multi-asset campaign aims to celebrate the brand’s ubiquity as ‘Desh Ka Namak.’
Conceptualised by Ogilvy, the campaign includes a series of 11 films showcasing the jingle’s presence in various moments of a consumer’s daily life.  

6. Lee Cooper challenges status quo asking ‘So What?’ 

Curated by Makani Creatives, their objective is to resonate with a younger audience. The campaign aims to showcase young individuals who have aced the art of acknowledging the not-so-perfect situations in their lives with a lot of style by saying "So what?" 

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7. Love Depot promotes inclusivity in pleasure and aims to deliver every desire

The campaign consists of 4 films featuring Love Depot as a brand which promotes inclusivity, by offering something for everyone, irrespective of where they are in the journey of exploring pleasure. 

Owing to the conservative opinions surrounding this segment, the campaign also intends to bring a shift in the mindset of audiences while reassuring them of meeting the objective of ‘Every Desire Delivered.’ The campaign portrays the emotions of delight when people discover that their desires will be delivered promptly.