DViO aids launch of Llyod in UAE

Delhi: DViO, played a role in facilitating Lloyd's entry into the Middle East market. Llyod is a consumer durable brand owned by Havells India. 

DViO created a comprehensive 360-degree campaign with an aim to ensure Lloyd's successful launch in the UAE. 

As part of the launch strategy, DViO partnered with influencers and celebrities such as Nyla Usha, RJ Mithun, RJ Mariyam, RJ Sid, and RJ Maya. DViO utilised AI + CGI technology to create promotional videos.

Sowmya Iyer, Founder and CEO, DViO, said, "With the rising trend of Indian businesses venturing into global markets, DViO stands as a seasoned leader in international expansion strategies. The successful launch of Lloyd in the UAE serves as a powerful illustration of our expertise in driving global growth and amplifying brand presence across borders. The introduction of an iconic Indian brand like Lloyd into a market as dynamic as the UAE has far-reaching implications. It not only signifies the brand's ambition to reach new horizons but also reflects the growing recognition and acceptance of Indian brands on the global stage. This strategic move not only strengthens Lloyd's market position but also paves the way for other Indian brands aspiring to make their mark internationally.”