Shreya Negi

Foreseeing it as the next big thing, Kurkure taps into $2-2.5 bn chaat category

Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events

We aim to reinstate the agency's glory and break into top 5: Publicis Worldwide India ECDs

Why are 3D Anamorphic billboards becoming advertisers' new shiny toys?

In-depth: What is fuelling the rise of specialised AI studio launches by ad agencies in India?

Prioritise brand engagement over brands' logo presence at Comic Con: Jatin Varma

Doubling down on sustainability, Tata Passenger Electric Mobility rechristened as Tata.ev

With AI-generated imagery, we've seen significant levels of stickiness on social media: Sampurna Rakshit

In-depth: Why suddenly Indian ad agencies are queuing to file IPO

LS Digital aims to do in digital marketing, what TCS did in IT Industry in the '90s