Shreya Negi

Why Slice replaced Katrina Kaif with Kiara Advani as brand ambassador after more than 16 years

How generative AI fever is keeping big tech companies on their toes

Has the metaverse bubble burst among brands?

We aim to double down on innovation and partner with more platforms to make internet a safe space: Saurabh Khattar of IAS

In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked

DigiVerse aims to ease data collation process for C-suite executives and marketing managers: Vinay Tamboli of LS Digital

How TV platforms can keep the boat afloat in times of media fragmentation

In-depth: Is enticing the lost talent to big tech and start-ups on priority list of ad agencies?

Maruti Suzuki's adex to grow by 15-20% in FY24; 70% to go to TV and digital

It's a new era for whisky in India as millennials and women are keen on new experiences and tastes: Guirec Danno of Distell