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Neha Kalra

Consolidators and those investing in the brand for short-term gain may lose in long run, says Martin Sorrell Advertising
Consolidators and those investing in the brand for short-term gain may lose in long run, says Martin Sorrell
By Neha Kalra
logoFeb 21, 2019 12:04 IST logo 3 Min read
Content and first-party data to dominate Martin Sorrell's India plan for S4 Capital Advertising
Content and first-party data to dominate Martin Sorrell's India plan for S4 Capital
By Neha Kalra
logoFeb 21, 2019 11:06 IST logo 3 Min read
Digital has emerged as the nucleus of creative strategy, key for user engagement, says Anish Varghese of Isobar Digital
Digital has emerged as the nucleus of creative strategy, key for user engagement, says Anish Varghese of Isobar
By Neha Kalra
logoFeb 20, 2019 10:59 IST logo 3 Min read
How to click the right button for Valentine's Day advertising Advertising
How to click the right button for Valentine's Day advertising
By Neha Kalra
logoFeb 14, 2019 11:10 IST logo 5 Min read
upGrad to spend Rs 100 crore on marketing annually Marketing
upGrad to spend Rs 100 crore on marketing annually
By Neha Kalra
logoFeb 07, 2019 11:11 IST logo 4 Min read
Premium publishers to rise if YouTube and Facebook deny access to Ekam for content measurement, feels Brightcove's Greg Armshaw Digital
Premium publishers to rise if YouTube and Facebook deny access to Ekam for content measurement, feels Brightcove's Greg Armshaw
By Neha Kalra
logoFeb 06, 2019 10:44 IST logo 3 Min read
How small agencies fight a lone battle to protect their interests Advertising
How small agencies fight a lone battle to protect their interests
By Neha Kalra
logoJan 30, 2019 11:05 IST logo 12 Min read
Rising Star: Arjun Kumar, Creative Partner, Art, BBH Content Studio, BBH India Rising Star
Rising Star: Arjun Kumar, Creative Partner, Art, BBH Content Studio, BBH India
By Neha Kalra
logoJan 25, 2019 09:30 IST logo 4 Min read
Gillette's toxic masculinity — really toxic or not? Advertising
Gillette's toxic masculinity — really toxic or not?
By Neha Kalra
logoJan 23, 2019 10:17 IST logo 8 Min read
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