Karuna Sharma

Blackberrys earmarks Rs 55 crore for marketing, eyes Rs 1100 crore revenue

How India's first homegrown dry battery maker is transforming itself into an FMCG giant

How Nykaa became synonymous with new age beauty brand

How mass market biscuit maker Parle became a leader in luxury chocolate segment with Friberg

Samsonite to spend Rs 10 crore annually on digital marketing

After five-year run, Adlabs Imagica eyes stronger brand presence across India

Clovia banks on wedding season to expand sales, hikes marketing budget by 30%

Gender neutral advertising for a whiskey brand; Diageo alters way how Alcobev is marketed in India

Godrej Locks dumps traditional advertising mediums for digital

Jewellery brands targeting female millennials to drive festive season growth