Akanksha Nagar

Production curbs may make it difficult for OTTs to sustain last year's subscription growth

In-depth: Has IPL become an overcrowded Kumbh for brands? 

Mobile Premier League to spend more than 40% of its ad budget on IPL

Parle Agro to spend more than Rs 240 crore on marketing as part of its summer growth strategy

After 10X jump in sales, Sebamed to amp up disruptive marketing

PhonePe plans biggest-ever marketing splash this year

Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India

Global toymaker Hasbro supports government's 'Make in India' toys initiative, says will help in policy formulation for the sector

Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands

Ice-cream brands to bring joy to media platforms this summer