Ad Craft

Super 7 of the week: Ads that turn everyday moments into sharp storytelling

WickedGüd teams up with Shilpa Shetty to unpack the noodle debate

Pedigree and Whiskas films from Mars urge science-based feeding over sentiment

Lilly India’s ‘We Know Now’ campaign challenges stigma around obesity

Hero MotoCorp rolls out ‘Streets Have a New GOAT’ with Saatchi and Saatchi for Xtreme 250R

Asian Paints Damp Proof appears on Old Trafford pitch cover during India–England Test

Ayushmann Khurrana joins KITKAT and Spotify to remix your music breaks

Dabur Red Paste highlights fluoride concerns in oral care campaign

Fortune blends monsoon nostalgia and tech with interactive ‘pakoda pack’

Bullet launches in India with 34 one-minute stories across seven languages