JioCinema showcases its digital prowess in nationwide roadshows for IPL 2024

JioCinema neared the conclusion of its series of roadshows across the country ahead of IPL 2024.

The multi-event series will cover nine Indian cities by the end of February.

As part of the series, JioCinema showcases its various advertising offerings for IPL 2024 and the power of digital along with successful case studies from last year.

The caravan, which has travelled to the cities of Bengaluru, Kolkata, Patna, Chennai, Ahmedabad, and Hyderabad so far, has featured a number of advertisers who spoke about their experience with IPL on JioCinema last year.

Conversations also threw light on what new advertisers coming on board can expect from this season, particularly in relation to regional reach, Connected TV expansion, and cohort targeting.

Here’s what a few advertisers had to say across the events so far:

“Innovative Ad formats and new offerings from JioCinema for IPL ’24 look exciting and that could help unlock an incremental audience for brands like ours. The possibility of shaper targeting on the back of innovative Ad solutions even with a smaller investment/budget is a great thing that we are looking forward to this year” said Ravi Kumar, Lead – Brand Management, Raksha Pipes.

Rajeev Gupta, AVP – Bounce Electric, commented, “Regional feeds during IPL is a powerful tool to reach audiences in specific geographies rather than having a spillover (on other platforms) this will help us plan region-specific campaigns to reach audiences in the likes of Haryana, Punjab, UP and more with regional feeds on JioCinema this IPL.”

“For a brand like ours where we are very specific when it comes to who we want to reach out to and JioCinema gives us the exact type of cohorts based on languages, 4K or CTV devices to reach that affluent audience, and ensures that our budgets are allocated in the best way to maximise the campaign,” added Saumya Gupta Brand Head – DaMensch.

 “Paragon is mass brand, for us the common man and the mass audience matter a lot, we are looking forward to reaching this audience via regional language feeds and unlocking an incremental audience via the Jio 4G feature phones cohort, other offerings from JioCinema also look promising and we are excited to partner with JioCinema to make the most out of this IPL, said, Shawn Chandy, CMO – Paragon Footwear.

“With the advent of Connected TV the barriers of expensive advertising, and spillage during the campaigns (which happens on Linear TV) are being eliminated by JioCinema, Also JioCinema’s planner tools to look at reach frequency and other key metrics for our clients is an amazing thing which is not possible on traditional mediums,” shared Abhishek Mukherjee
Chief Business Officer - The Media Ant. 

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