DP World ILT20 Season 2 opening week receives reach of 113 million: Zee

Zee Entertainment Enterprises (ZEEL) announced the viewership numbers for the opening week of DP World ILT20’s second season.

The channel announced that the tournament had a reach of 113 million in its opening week, as per data released by BARC TV+OOH. The company has reported an uptick of 12% as compared to last year among males 15+ in India’s urban audiences (15+; India Urban). The channel commented that the time spent on the series has surged by 32% among viewers aged 15 and above in urban markets across India (15+; India Urban).

The franchise-style tournament with six teams and 34 matches is being played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Some cricket stars are slated to play in the Season 2, including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Tom Curran, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Trent Boult, Chris Woakes and Martin Guptill.

Commenting on the announcement, Rahul Johri, President, Business, South Asia, Zee Entertainment Enterprises, said, “We are delighted with the response that the second edition of DP World ILT20 has garnered. It is a testament of the league's expanding appeal and a growing fan base across India. The event is escalating global enthusiasm for cricket, and we take immense pride in spearheading this phenomenon.”

Zee Entertainment had announced a panel of commentators, which include Virender Sehwag, Harbhajan Singh, Rohan Gavaskar, Saba Karim, Nikhil Chopra, Vivek Razdan, Wasim Akram, Waqar Younis and Shoaib Akhtar, who are joined by Alan Wilkins, Simon Doull, Daren Ganga, Danny Morrison and Niall O’Brien.

Earlier this month, ZEE Entertainment unveiled its campaign film, featuring cricketer David Warner along with Harbhajan Singh.

This league is broadcast on Zee’s 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and OTT platform ZEE5. All single header matches will be broadcast live at 8 PM India prime time. The afternoon match on the double-header’s day will start at 4 PM.

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