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Ceat named Officer Partner for IPL; to spend Rs 240 crore over 5 years

The flagship company of the RPG Group will be sponsoring certain segments of IPL

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Ceat named Officer Partner for IPL; to spend Rs 240 crore over 5 years

Tyre maker Ceat on Friday said the company will sponsor certain segments of IPL matches entailing an aggregate cost of about Rs 240 crore over five years.

The company has been selected as an official partner by the Board of Control for Cricket in India (BCCI) to sponsor certain segments of the IPL matches, with an aggregate spend of about Rs 240 crore over five years, Ceat said in a regulatory filing.

Ceat is the flagship company of the RPG Group. It sells tyres for two-wheelers as well as passenger and commercial vehicles, among others.

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