IPL auctions 2024 on Star Sports record 57% growth in watch-time, reach up 29%

Star Sports’ broadcast of IPL Auction 2024, held on December 19, was watched for 0.92 billion minutes, said the Disney Star sports channel quoting BARC data.

Star Sports said that the auctions which lasted 6 hours, equalled the highest viewership for any ‘mini’ auction in BARC history.

“This represents ~57% growth in total watch-time compared to last year for the event. The live auction was watched by 22.8 million viewers, which is also 29% higher than last year,” said the channel.

 A Star Sports spokesperson said, “A record-breaking year for Cricket viewership on Star Sports has ended on a high with the IPL Auction. The response to the auction also serves as a stellar start to the runway for IPL 2024 and reinforces the strong association of the marquee event with Star Sports. A distinctive element in this year’s auction coverage was the integration of fan sentiment in our coverage, in sync with BCCI and IPL teams’ efforts to integrate fans into the proceedings at the venue. The success of the auction has provided an early taster of Star Sports’ coverage and substantiated our confidence in the continued growth of the marquee Cricket event on TV.”

The channel further said that an additional 2.2 million viewers tuned in for the overall coverage of IPL Auction 2023 beyond the live event, which included a curtain-raiser on the eve of the auction and “Cricket Live – Auction Special”, live shows before, during and after the event.

The most-watched moments of IPL Auction 2024 were the headline-grabbing bidding wars for Australian stars Pat Cummins and Mitchell Starc, who were bought by Sun Risers Hyderabad and Kolkata Knight Riders respectively for more than 20 Crores each. CSK’s winning bid of 14 Crore for New Zealand all-rounder Daryl Mitchell also featured in the 3 most-watched moments from the auction.

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