According to BARC, Star Sports, the official broadcaster of the Pro Kabaddi League, has reached 158 million viewers in the first 24 matches of the tournament, marking a growth of 20% compared to the previous season (BARC Data for 2+U+R (TV + OOH)).
Star Sports said that the watch time during this period increased by 25% to 12.8 billion minutes compared to the last edition.
The broadcaster also witnessed a growth of 28% in TVR compared to season 9 (BARC Ratings on India Urban M15+ AB).
A Star Sports Spokesperson said, “We are thrilled to witness the overwhelming response and would like to thank fans for their continued love for the sport. Pro Kabaddi League holds a special place in the hearts of millions, and the increasing viewership numbers are a testament to the league's popularity. The fast-paced matches and nail-biting endings have kept fans on the edge of their seats."
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