Star Sports records 38% surge in ratings for first 4 matches of PKL Season 10

Sharing BARC data, Star Sports said that Pro Kabaddi League garnered 80.1 million viewers, amassing 2.7 billion minutes of watch time (an increase of 27% from last season) on the channel for the first four matches (BARC: Reach and Watch-time Data for 2+U+R (TV + OOH)).

The channel witnessed an increase of 32% in reach compared to the previous season.

Additionally, the broadcaster has witnessed a growth of 38% (Ratings on India Urban M15+ AB) in ratings for the opening weekend compared to the last edition. 

Star Sports said that Pro Kabaddi League’s return to its traditional caravan-style format has contributed to its resurgence in popularity and viewership.

A Star Sports Spokesperson said, “Pro Kabaddi League reflects the rich culture and heritage that flows through this sport in India. Our various regional feeds are customised to their respective states imbibing the values and local hero-building to capture the interest of the fans. We are glad to witness the surge in viewership for the fast-paced game and will continue to drive fandom for the rest of the season. The league generates new stars every season and has garnered support from some of the biggest celebrities, highlighting the promising trajectory of its progress through the years.” 

The marketing campaign, #IndiaKiHarSaansMeinKabaddi, featuring stars including Tiger Shroff, Ballaya, and Sudeep Kichha ignited fervent support from fans. Star Sports also collaborated with superstars across the country, who supported their favourite Kabaddi teams and players.

The entertainment quotient was elevated with the involvement of celebrities such as Hrithik Roshan, Manoj Bajpayee, Vicky Kaushal, Tara Sutaria, Nani, and Shiva Rajkumar as well as top Hollywood Superstar Jason Momoa of Aquaman fame.

Star Sports also activated canters in five markets to spark enthusiasm among kids and kabaddi players at local clubs.

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