Prime Video to premiere 'Mission Start Ab' on December 19

Prime Video has announced the premiere of its original reality series Mission Start Ab.

The series will focus on grassroots entrepreneurs in India and will premiere on December 19.

The series has been conceptualised and developed in collaboration with the Office of the Principal Scientific Adviser (PSA) to the Government of India, with the objective of discovering entrepreneurs from diverse corners of India, and empowering them to create the next potential Unicorns.

The series features investors—Kunal Bahl (Snapdeal and Titan Capital), Anisha Singh (She Capital), and Manish Chowdhary (Wow Skin Science)—who not only act as judges and investors, but also step in as mentors to guide and nurture contestants to sharpen the skills needed to scale their startups.

Hosted by Masaba Gupta and Cyrus Sahukar, Mission Start Ab is executive produced by Indrajit Ray, directed by Srimanta Senguptta, and is an Endemol Shine India production.

The series explores the stories of these founders coming from modest backgrounds, showcasing bold aspirations, cultivated skills, personal sacrifices, and their vision to tackle real world challenges.

Sushant Sreeram, Country Director, Prime Video, India, said, “At Prime Video, we strive to be a force for good for the country. Through our multiple skill-development initiatives, including the Letter of Engagement signed between Amazon and the Ministry of Information and Broadcasting, we have worked towards developing talent that can directly and indirectly contribute to the nation. We are incredibly excited to collaborate with the Office of the PSA, Government of India, on Mission Start Ab, a series that leverages the power of entertainment to encourage all Indians to be audacious and bold with their ambitions. Unlike any other entrepreneurial reality show, this series goes beyond financial support, providing invaluable mentorship and guidance from India’s top tier investors. Through challenges that are designed to hone their business acumen and cultivate critical problem-solving capabilities, Mission Start Ab is poised to ignite the aspirations of numerous young Indians, propelling them towards their entrepreneurial dreams.”

Rishi Negi, Group Chief Operation Officer, EndemolShine India and Banijay Asia, said, “Mission Start Ab goes where no series has ever gone before. It seeks to inspire, engage, and entertain viewers through stories of real people who are bringing a change at the grassroots level with their innovations. Through the 10 founders, audiences are taken on a journey that makes them privy to their dreams and struggles, and the path they have had to chart to bring their ideas to fruition. At the same time, the insightful advice from the three judges, who also act as mentors, serves as the guiding light for all those seeking to bring their vision to life. We are certain that the show will break barriers, and challenge everyone to dream and dare to try.

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