JioCinema gears up for IPL 2024; hosts roadshow event for advertisers and partners

Rebooting for a new season of IPL, JioCinema hosted a roadshow event for advertisers and partners.

At the event, the advertisers discussed India’s paradigm shift towards digital and its implications on advertising in live sports.

JioCinema anchor Anant Tyagi hosted sessions with brands such as Blackberrys and Mobikwik who shared a firsthand account of the impact that IPL on JioCinema had on their respective businesses last season.

The event also opened up conversations on the sharp rise in the adoption of Connected TV over the past year and how brands are making the most of it.

Participants at the roadshow discussed how cricket on streaming platforms transcends demographics and enables scale.

“With the first edition of IPL on JioCinema, we revolutionised the market by streaming the league for free, and also set an industry trend where competition followed suit while streaming other marquee tournaments,” said Viacom18 Sports Head of Revenue, Anup Govindan. “We are set to witness another staggering season of IPL on digital and hit 600-650 million viewers. The explosive growth of CTV and handheld devices will make it an inevitable phenomenon. This truly democratizes the opportunity for brands across the board to connect with their audiences through sharper targeting and in turn grow their businesses exponentially.”

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