The movie 12th Fail explores the journey of Manoj Kumar Sharma and despite all odds, how he restarted his journey towards success. The story revolves around IPS aspirant Manoj Kumar Sharma played by Vikrant Massey. Despite all the challenges, with hope and courage, he always chose to restart.
Leveraging the central theme of the film i.e. never giving up, Zee Studios kicked off a brand banter on X with the hashtag #Restart. Brands across the nation resonated well with it, and the audience as well shared their 'Restart' journey.
Brands like Zepto, Lenskart, Yatra.com, Ixigo, Xiaomi India, Nerolac Paints India, Sugar Cosmetics, Ajio, Magicpin, CoinSwitch, Eloelo, Meesho, Snapdeal, iQOO India and Mivi participated and integrated their products and services in this fun banter.
The movie 12th Fail is produced by Zee Studios and marketed by White Rivers Media.
Here’s how brands participated and shared their #restart journey