WPP has announced the appointment of Jane Geraghty as Chief Client Officer.
Based in New York, she will be responsible for leading WPP’s key client relationships and overseeing the company’s Global Client Leaders.
Geraghty is currently the CEO of Landor & Fitch, WPP’s specialist brand and design consultancy, and will remain a board member of Landor & Fitch as Executive Chairman. She succeeds Lindsay Pattison, who is moving to become WPP’s Chief People Officer.
Geraghty has been with Landor & Fitch for over 12 years, initially as the leader of Landor London and then President EMEA until the end of 2017, when she was appointed CEO.
She brings nearly 30 years of marketing, brand and communications experience, having worked on both sides of the Atlantic in top-tier advertising and marketing services companies including Saatchi & Saatchi, McCann-Erickson and Ogilvy New York. She has also worked in broadcast as Content Development Director at ITV and, immediately before joining Landor, she led the London office of communications consultancy Naked.
Mark Read, CEO, WPP, said, “I am delighted that Jane is joining the central WPP team. As an established member of our executive committee, she comes to this role with an in-depth knowledge of our clients, our agencies and our people. She will be a fantastic asset to our
clients, both current and future.”
She will assume the role of WPP Chief Client Officer in January 2024.
Geraghty said, “I’m thrilled to be taking on this role. We have incredible people at WPP doing extraordinary work for our clients, who include many of the world’s leading brands. As we build on recent innovations across WPP, I’m looking forward to working with our teamsto unlock more of the company’s capabilities to drive growth for our clients.”
Christian Schroeder will be joining Landor & Fitch in the newly created role of Global President, to head the global leadership team and take day-to-day responsibility for the network, reporting to Jane. He brings more than 30 years of experience working across several agencies in both the advertising and branding and design space.
The move marks a return to Landor & Fitch for Christian, who initially joined Landor 24 years ago. He subsequently led Lambie-Nairn as CEO. Since 2011, he has been part of WPP’s Global Client Leaders team, responsible for leading several of WPP’s largest clients.