The Ad Club collaborates with MICA for online programme on performance marketing

The Advertising Club announced a partnership with the marketing and communication management institute, MICA, for an online programme on performance marketing.

Kickstarting in January 2024, the collaborative initiative is aimed towards empowering individuals with industry-relevant skills and knowledge through a specially curated leadership and management development module on performance marketing.

Ad Club said that the programme is designed to help experienced professionals, as well as freshers, develop contemporary need-of-the-hour capabilities that employers are seeking in order to maintain their competitive advantage. 

The 36-hour live online programme is curated in a workshop format by industry and academic experts and will include a significant level of self-study. 

Designed for advertising and marketing professionals, creative specialists, digital marketing experts, and learning enthusiasts, the performance marketing programme will include live teaching sessions, self-learning, group learning and will culminate with an evaluation which will include assessments, presentations and quizzes.  

Spanning nine weeks, the programme will cover the basics and advanced technicalities of performance marketing, social media marketing, display advertising, email and affiliate marketing, SEO & SEM, targeting and audience segmentation, Generative AI, Machine Learning and much more, ensuring a holistic learning experience.

Rana Barua, President, The Advertising Club, said, “The landscape of the MarTech industry is constantly evolving. With this programme, we aim to provide a platform for freshers and experienced professionals and empower them to upskill their knowledge, thereby becoming industry-ready. We believe this collaboration will foster learning, transform careers, inspire creativity, and ultimately elevate standards within our industry.”

Mayank Kumar, Professor at MICA, further said, "At MICA, we unravel the intricate layers of Performance Marketing, offering a panoramic view of its evolution and strategies. Join our experts as they decode the dynamic marketing landscape, empowering your prowess in this ever-evolving field."

The Performance Marketing programme will commence in January 2024, starting with 2 live sessions each week conducted over Zoom. More details on the programme can be found on The Advertising Club website as well as the MICA website.

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