Tata Play Binge introduces PlayFlix for premium Korean entertainment

Tata Play Binge has introduced Playflix, an OTT app dedicated to Korean entertainment.

Through this partnership, Tata Play Binge viewers will have easy access to a vast library of K-dramas and K-movies. Bridging cultural gaps, Playflix is an entertainment hub that presents shows not just dubbed in Hindi, but several other regional languages. It has a plethora of content that is suitable for all age groups, including animated movies, series, and cooking shows.

Playflix offers a wide range of Korean dramas and movies spanning across action, romance, thriller, horror and more. Playflix offers Korean series with English subtitles and Hindi audio, complemented by the vibrant world of K-POP - ensuring a diverse and inclusive viewing experience. Some of the top-rated K-drama content includes Extraordinary You, Goblin: The Lonely and Great God, Weightlifting Fairy Kim Bok Joo, She Was Pretty, W-Two Worlds Apart, I'm Not A Robot etc.

It also includes top Hollywood entertainment like Eternal, Anna Karenina, Love in Shanghai, Promesas De Arena and more along with children’s content like Bablu Dablu, Gattu, Billa Jasoos etc. in English, Hindi, and several regional languages like Marathi, Gujarati, Tamil, Kannada, Telugu, Malayalam, and Bhojpuri.

Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, “We are delighted to collaborate with Playflix to bring to our Tata Play Binge subscribers a whole gamut of Korean content that has resonated so well with the Indian viewers. With each new partner integration, our aim is to enhance content discoverability, while creating a wholesome entertainment destination for OTT viewers.”

Anil Khera, Founder and CEO, One Take Media Co, said, “We are proud to be partnering with Tata Binge for premium Korean dramas along with most sort after kids animation shows in Hindi, Tamil, Telugu and many Indian languages. With this partnership, Team Playflix feel that the right product is now available on the right platform. Playflix is committed to bringing new K-dramas and other compelling contents every month,”

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