Prime Video and BBC Studios launched a live feed of CBeebies, a play-based learning brand, on BBC Player and BBC Kids, two recently launched channels on Prime Video.
Additionally, the live feed will be made available via a ‘watch live’ tab, existing subscribers of BBC Player and BBC Kids on Prime Video Channels will have immediate access to the CBeebies content, at no additional cost.
“CBeebies is known for its commitment to learning through play for kids between the ages of 0-6 years,” said the company statement.
The content is specifically crafted to promote early learning while ensuring children remain entertained. For the first time on BBC Player shows like Bluey, Teletubbies, Hey Duggee, Supertato, Go Jetters and others will educate and entertain the kids. The live feed will expand the
selection of high-quality, engaging children’s edutainment content available to customers in India.
Stanley Fernandes, Vice-President, Distribution, BBC Studios, South Asia, said, “We are delighted to add CBeebies as a live feed on BBC Player and BBC Kids via Prime Video Channels for our Indian audience. With its exceptional reputation for delivering safe and enriching viewing content through engaging and entertaining programming, the channel aims to keep its commitment to fostering early childhood development through content designed specifically for children.”
Prime members can purchase an annual add-on subscription to BBC Player for Rs 599 and access BBC Kids as well. Alternatively, members can also subscribe to BBC Kids only for Rs 199 annually. CBeebies live feed will be available with both, BBC Player and BBC Kids.
Vivek Srivastava, head – Prime Video Channels, Prime Video, India, said, “CBeebies joins the existing content we offer through BBC Kids and BBC Play, which have received a phenomenal response since their launch a few months ago. The addition of CBeebies’ live feed to BBC Player and BBC Kids strengthens our commitment to enhancing the viewing experience particularly for children and families, and we are certain that subscribers will love the convenience of watching their favourite British content on a single destination, at no additional cost. Our aim with Prime Video Channels is to offer our customers an incredible diversity and variety in programming by enabling convenient access to content from other streaming services. We now offer over 28,000 hours of global and local programming across genres and languages through our Channel partners, with more to come.