JioCinema makes entry into Kids entertainment

JioCinema has announced its foray into Kids entertainment with ‘Kids and Family’ offering.

The platform will cater to young audiences across Tiny Tots, Kids, Pre-teens and will also house content for the entire family to enjoy together.

JioCinema said that the popular content will be available in 5+ Indian languages.

JioCinema brings the offering of kids’ network content from Viacom18 including Motu Patlu, Shiva, Rudra, Chikoo aur Bunty, Pinaki and the Bhoot Bandhus, The Twisted Timelines of Sammy & Raj, Kanha – Morpankh Samrat, among others.

It will also offer global series such as Harry Potter, Transformers, HBO Storybook musical, The Looney Tunes Show, Super Mario Bros and more.

Through strategic partnerships with leading local and global studios including Cartoon Network Studios, Dreamworks, EOne, The Pokémon Company & Animaccord, among others, the offering will add fresh content every week.

Further exemplifying its commitment to providing a safe and wholesome family entertainment experience, JioCinema is including a ‘Kids and Family’ profile in every account, granting children access to only age- appropriate content. Recognising the significance of screen time among children, the 'Kids and Family' profile is combined with a unique 'PIN' based 'Parental Control' mechanism. With advanced algorithms and cutting-edge technology, the profile will allow parents to customise the content access based on their child's life stage, giving them complete control.

On creating a wholesome entertainment ecosystem for kids and their families, a JioCinema spokesperson said, “At JioCinema, we are deeply committed to building a one-stop destination for all things entertainment. We are invested in understanding Indian audiences and their preferences and continue to evolve as the preferred source for all their entertainment needs. Our newly added Kids and Family category will unlock access to millions of families across India and enrich family consumption. With the best content from India and around the world, available in multiple languages, we aim to be inclusive and an enabler of wider consumption with fewer barriers’’.

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