BookMyShow Stream partners with Star Entertainment for international cinematic content

BookMyShow Stream has entered into a content partnership with Star Entertainment.

The strategic partnership aims to bring the finest of international cinematic content from the house of Star Entertainment every month to Indian audiences through BookMyShow Stream available for both rent and buy options.

In a short span of time, the uber-convenient Transaction Video-on-Demand (TVOD) category has gained popularity in India’s burgeoning OTT space and BookMyShow Stream has carved a niche for itself by offering a versatile mix of specially curated content across films and long-form content series for a wide, loyal and digitally savvy consumer base.

The partnership is set to unveil a line-up of films including Devil's Deal, Assassin and Point Men. These films are scheduled to premiere on BookMyShow Stream, starting November 10, 2023.

Ashish Saksena, COO - Cinemas, BookMyShow, said, “The TVOD space in India has grown considerably and paying for specific content that audiences want to watch has become a popular way of experiencing on-demand content when it comes to discerning Indian consumers. On BookMyShow Stream, cinephiles over the past two years have increasingly shown a clear preference towards titles that they want to watch and opting to rent or buy as per their convenience. This partnership with Star Entertainment will not only cement BookMyShow Stream’s selective and specially curated slate of foreign language content that spans languages across the world but will also enable their access to a wider audience by localising them in Indian languages.”

Kimaya Hemdev, Director, Star Entertainment, said, "In our pursuit of delivering the world's finest content to India, we have discovered that exceptional stories know no borders. Regardless of their origin, these narratives resonate with audiences worldwide. The remarkable success of Korean content in India stands as a testament to this truth. At Star Entertainment, our unwavering commitment to bridging cultural divides and bringing these universal stories to Indian audiences remains our utmost priority."

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