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Adani Sportsline names Sanjay Adesara as new Chief Business Officer

Adesara’s strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management

Sanjay Adesara

Adani Sportsline has named Sanjay Adesara as new Chief Business Officer (CBO) of Adani Sportline.

With over a decade and a half of experience with Adani Wilmar, Adesara is poised to build a strong and sustainable roadmap for Adani Sportsline.

Adesara’s strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management.  

At Adani Sportsline, he aims to establish a strong market presence while his vision, leadership skills, and deep industry knowledge will further contribute to the organisation's continued growth and success.

Adesara said, “At Adani Sportsline, the vision is to help India grow into an all-round sporting powerhouse. From cricket to indigenous sports, we want to sow the seeds of progress. The Indian sporting ecosystem has plenty of talent, and it is not just about identifying the potential of an athlete, but also providing them with the essentials so that they can hurdle over any obstacles in their journey. We know sport has the power to bring people together, and we would like nothing more than a united nation cheering on for their sporting stars. I look forward to being part of some exceptional impact-oriented work ahead of us at Adani Sportsline.”   

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