Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, has witnessed a growth in viewership for the first 11 matches of ICC CWC 2023 - including two matches played by the Men in Blue- vs Australia and Afghanistan.
The channel said that the tournament has clocked more than 59 billion minutes of watch-time (viewership), a growth of 22% compared to the 2019 edition.
Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, announced that it has clocked a growth of 22% over the last edition and more than 59 billion minutes of watch time (viewership) in the first 11 matches (All BARC Data for 2+U+R).
The 11 matches also include two matches played by the Men in Blue- vs Australia and Afghanistan.
The channel said that the consumption among premium audiences too witnessed a growth. “Audiences in NCCS A witnessed a growth of 40% and NCCS B grew by 24%,” said the channel.
Star Sports further said that the Live broadcast for the first 11 matches of the tournament has been watched by 268 million viewers with 96 million young working professionals (aged 22-40) tuning in, which is 5% higher than the 2019 edition.
“The peak live concurrency for the tournament is 56 million viewers, registered during the India v Australia match in Chennai on October 8, 2023,” added the channel.
Star Sports spokesperson said, "The ICC Men's CWC 2023 is off to a solid start with significant growth in TV viewership compared to the previous edition. With the heightened buzz around the Ind v Pak match, recent upsets and growing interest in the fluctuating fortunes of popular teams, the tournament is set for a spike in interest and engagement."
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