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Pureplay Skin Sciences’ Shivani Behl calls it quits

She was serving the role of Chief Marketing Officer at the D2C company for over two years

Shivani Behl

After being associated with Pureplay Skin Sciences for over two years, Shivani Behl, the CMO of the company has called it quits.

She made the announcement on LinkedIn.

As part of her role as CMO, she was responsible for Marketing, Communications, New Product strategy and development, Media, Digital content strategy, Turnover and P&L for Plum, Plum Body Lovin and PHY across categories of Skincare, Haircare, Color Cosmetics, Bath and Body and Men’s Grooming.

Prior to joining Pureplay Skin Sciences, Behl was the Head of Marketing at Shoppers Stop for half a year, starting in February 2021.

In the past, she also served the role of Head of Marketing, Category and Innovations at Lakme Lever for two and a half years.

From January 2016 to June 2018, she was the Head of Marketing at Reliance Brands.

Earlier on, Behl also worked with VIP Industries, Reebok India and Tata Motor.


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