Posterscope India ropes in Pallavi Patil as VP- Strategy

Posterscope has announced the appointment of Pallavi Patil as Vice-President - Strategy.

In her new role, Patil will focus on delivering a fresh perspective to the agency’s strategic expertise combined with a rich blend of innovation to clients in the OOH space.

She will report to Imtiyaz Vilatra, Managing Director, Posterscope India.

Furthermore, Patil will align with Posterscope’s global vision addressing complicated issues with simple strategic human-centric solutions.

She will oversee clients nationally and empower strategy across Out-of-home, Retail, Activation, and Rural marketing verticals.

With a career spanning over 18 years, Patil has worked with Kinetic Worldwide (GroupM), TNS (Kantar), Nielsen, Confederation of Indian Industry (CII) and Force Motors.

Prior to joining dentsu, Patil was leading strategy as AVP with Madison OOH.

Vilatra said, “We are thrilled to have Pallavi as part of the Posterscope family. With her wealth of experience and knowledge, I am confident she will bring a lot of value with fresh insights and ideas. I would like to welcome her onboard and am certain she will be instrumental to further scale our growth momentum.”

Patil said, “Embracing new opportunities, I step into this position with elation as I join Posterscope India. With experience as my guide, I am ready to contribute, learn, and thrive with the team in this exciting journey of growth and innovation.”

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