Platinum Outdoor transforms billboard into Ganesh idol with 100 Fans for Havells India

On the occasion of Ganeshotsav, Platinum Outdoor, a Madison World unit, designed and launched the outdoor campaign for Havells India.

Platinum Outdoor positioned Havells India’s outdoor installation at Thane's Majiwada Flyover.

In order to create this installation, the Agency used over 100 designer fan models by the brand, arranged in a pattern which resembled Ganesha.

In this billboard, which measures 100 x 50 ft, the fans were powered by motors attached to ensure their spinning, but when the motors were kept on-hold, wind pressure moved the fans naturally. The campaign was launched on September 19 on the eve of Ganesh Chaturthi and will remain active until 29 September, after the last day of the festival.

Mukesh Kumar Jain, Joint Vice-President, Havells India, said, “Creativity and innovation knows no bounds and Havells India has proved it again with our unique Ganesh Chaturthi Campaign. Thanks to our trusted agency partner Platinum Outdoor, we were able to do this brilliant campaign that combines tradition and innovation."

Raveesh Sharma, Vice-President – North and East, Platinum Outdoor, said, “Our latest outdoor campaign for Havells India is an innovative and distinctive idea that has captured audiences' attention not just in Thane, but everywhere. This campaign has truly pushed creativity boundaries, integrating art and technology to create an unforgettable experience. I am delighted to see how the audience reacts to the efforts of our team, who put in a lot of effort to get this idea to the masses. As a result of our passion and ingenuity, we have created a campaign that has left everyone in awe, and we hope that it has led to a higher level of brand recall and consumer awareness of Havells.”

Ramesh Bhaskaran, National Creative Director, Madison OOH, said, “Over the years, Mumbaikars have seen big idols of Ganesha at pandals, but for the first time they witnessed 50 feet idol on the billboard, that too made with actual functional fans! I am proud to lead a team that has challenged the boundaries of creativity and executed this unique campaign with utmost dedication. I hold a strong belief that such innovations bring immense joy to the advertising industry, symbolising a unique blend of artistry, commitment, and technology. Undoubtedly, we have emerged as the biggest fans of Bappa!”

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